Porter's Five Forces is a strategic framework used to analyze the competitive intensity and, therefore, the attractiveness of an industry. It helps in understanding where power lies in a business situation. The model identifies five key forces that shape every industry and market. These forces determine the intensity of competition and profitability. As you can see in the visualization, when the forces are strong (set to High), they put more pressure on the industry, reducing its overall attractiveness and profit potential. Conversely, weak forces create a more favorable, attractive industry with higher profit opportunities.